In the title song for the 1980 movie "9 to 5", Dolly Parton captured the inhumanity of underpaid and over-harassed working women, which includes the well-known chorus:
Working 9 to 5, what a way to make a livingBarely gettin' by, it's all taking and no giving
They just use your mind and they never give you credit
It's enough to drive you crazy if you let it
9 to 5, for service and devotion
You would think that I would deserve a fair promotion
Want to move ahead but the boss won't seem to let me
I swear sometimes that man is out to get me.
From this chorus you can get a pretty good idea that work isn't portrayed all that positively in the song and accompanying movie. Work here is unfair, unequal, and sexist. Fast forward 40 years and Dolly Parton's song has been rewritten — or perhaps we should say "has pivoted"? — to "5 to 9" for a Super Bowl commercial:
Replacing the original chorus, but with essentially the same tune, 9 to 5 becomes: Working 5 to 9, making something of your own now
And it feels so fine to build a business from your know-how
Gonna move ahead, and there's nothing that you can't do
When you listen to that little voice inside you
Well you got dreams and you know they matter
Be your own boss, climb your own ladder
That moment's getting closer by the day
And you're in the same boat with a lotta your friends
Launching ideas you all believe in
The tide's gonna turn and it's all gonna roll your way.
In many respects, nothing has improved — in real life, and in the song's portrayal of work. The Super Bowl commercial starts out with repetitious images of the drudgery of office work and bored office workers — again, not a rewarding way to make a living. And the new chorus above has you dreaming of something better and being your own boss because the daily grind is just that.
But as I've explored in my book The Thought of Work, work is complicated and can have multiple meanings. In addition to being a curse, drudgery that people tolerate to earn money, or something endured to confirm your social status as someone who works rather than loafs, work can also be a source of freedom and fulfillment — be your own boss, climb your own ladder, launch your own creative ideas.
Work as freedom and fulfillment are a reality for some (at least partly); a dream for others. And yet, 5 to 9 has created a backlash, including in provocative opinion pieces in the New York Times and NBC News. To see why, we need the remainder of the new 5 to 9 lyrics:
Working 5 to 9 you've got passion and a vision'Cause it's hustlin' time, a whole new way to make a livin'
Gonna change your life, do somethin' that gives it meanin'
With a website that is worthy of your dreaming
5 to 9, you keep working, working, working
Working 5 to 9, 'til your dreams, come true
Working 5 to 9, you keep dreaming, dreaming, dreaming
5 to 9, 5 to 9, you can do it
One controversy stems from the apparent celebration of "working, working, working" at a time when many feel overworked during the pandemic. Particularly ironic or galling is that the original 9 to 5 was somewhat of a feminist anthem, but 5 to 9 becomes extra humiliation as women are bearing much of the extra caring burdens with children home from school and elderly relatives unable to access support services. Indeed, 5 to 9 could mean 5pm to 9am (the famous "second shift") so that women are expected to work, work, work around the clock.
Another controversy is that, whether intentional or not, the "hustling time" reference in the new lyrics taps into slang around the gig economy in which workers are continually forced to work side hustles or numerous jobs just to make ends meet. This is particularly true during the pandemic with record rates of job loss and unemployment. We shouldn't be celebrating how hard it is to make a living.
So how should we interpret 5 to 9? Is it really a way to really break from jobs that are "all taking and no giving" such that people can earn a decent living doing "something that gives [life] meaning" without needing to work side hustles and multiple jobs, or becoming overworked through working, working, working. That is, does it allow you to take your day job and shove it, to paraphrase another well-known work song? If so, then this would be a good thing.
But the harsh reality is that for many, this takes more than a website worthy of their dreaming (yes, 5 to 9 is an ad for a web hosting and design company, Squarespace). So 5 to 9 really is 5pm to 9am, and it's added on top of other jobs. If this is the case, then we shouldn't be celebrating overwork. We should be trying to improve work so that people have can high-quality jobs that allow them to support a family without being overworked. And we should be doing so in ways that recognize rather than deny the deep inequalities rooted in race, gender, class, and other identities that shape work. But in the meantime...
9 to 5, yeah, they got you where they want youThere's a better life and you think about it don't you
It's a rich man's game no matter what they call it
And you spend your life putting money in his wallet